Jordan
Founder of CryoX
“Now we're running ads that are blowing the numbers out of the water.”
Essential Washing · Projected additional annual net profit.
Founder of CryoX
“Now we're running ads that are blowing the numbers out of the water.”
Owner
“He was able to help me with my LinkedIn profile.”
Owner
“One of the key takeaways was using my LinkedIn differently.”
Founder of Freeway
“We were able to generate over 200 leads in just two weeks.”

I started with Lego planes.
Later came a failed print-on-demand business, moving back home and starting again. These days, I build software, businesses and bring people together through 121 Events.
What I’m building has changed. The urge to make things hasn’t.

Local Business
Rewired
Rethink.
Explore.
Accelerate.
Find the work worth automating before you pick a tool.
See workshop details
Case study
How job details became proposals.

Podcast
A conversation from the shop floor.

Comparison
A side-by-side look at two AI assistants.

Case study
How we built and measured the campaign.

Workshop ↗
See the current workshop details.

Planned livestream
Follow the process, experiments and lessons.